GFAS, stands for the Guernsey Flower Association Society. The GFAS needed an identity for their programming and saw this an opportunity to bring flower arranging into a modern era and allow people to see it as a creative outlet and not just a retirees hobby.

My solution was to design a geometric identity using spirographs to create beautiful and modern floral elements. This, combined with an electric colour palette, would translate well digitally and in print (using neon pantone colours) giving the brand its contemporary feel.

  • August 2015